Engagement Model
A–Z Brand Leadership in Residence
A structured 12-month operating model designed to turn vision into a functioning brand system — with clear cadence, decision-making, and execution momentum.
This is not advisory.
This is leadership.
How we operate
Three pillars that define the engagement.
Cadence
Weekly alignment, monthly deliverables, quarterly recalibration. A rhythm that makes progress predictable.
Leadership
Not advisory. We make decisions, set direction, and move work forward with your team (or ours).
Outcome
A brand operating system + a high-functioning team. By month 12, the work runs without VNTA.
12-month structure
Phased work that compounds. Each phase has different priorities and outputs.
Diagnosis → positioning → narrative. We define what you are, who it’s for, and how it’s expressed.
Execution system. We ship deliverables, coordinate specialists, and install a monthly momentum loop.
Scale initiatives. Campaigns, distribution, partnerships, and flagship moves that widen the moat.
Institutionalize. Documentation, team autonomy, handover, and a clear post-VNTA path.
What’s included
What you’re actually getting — and what you’re not.
Included
- Brand strategy + positioning + narrative
- Creative direction + identity oversight
- Team coordination (internal + external specialists)
- Monthly deliverables with clear scope & ownership
- Decision-making support + priority problem-solving
- Documentation: systems, playbooks, and handover assets
Not included
- Unlimited design requests / production studio work
- Paid media buying (we can guide strategy & coordination)
- Building complex dev products (we can lead brand direction)
- “Advice-only” arrangements without execution ownership
FAQ
Common questions before starting.
Who is this for?
Founders who want a clear brand direction and a steady execution pace — without the mess.
Do you replace an internal team?
No. We lead and coordinate. Sometimes we help you build the team; sometimes we guide the team you already have.
What do monthly deliverables look like?
Defined outcomes with owners and dates: brand assets, narrative systems, launches, partnerships, or operational brand infrastructure — depending on phase.
What happens after 12 months?
You keep the system and the team. Optional retainers exist for continuity, oversight, or stewardship (invite-only at the top tier).
Ready to see packages?
Choose the level of leadership you need for the next 12 months.